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CVS 360

This article was originally published in The Rose Sheet

Executive Summary

CVS/pharmacy announces opening of first CVS 360 store Nov. 3 in Washington, D.C. An "upscale shopping destination for the multi-faceted, time-starved woman," CVS 360 features an array of prestige and niche skin care, cosmetics, men's grooming products and fragrances and is staffed by trained and licensed professionals offering "a unique suite of brand-specific signature services" including mini-manicures, express facials, hand massages and make-up application. "Innovation stations" highlight product technology, while "play stations" allow for product testing. Brands launching at first CVS 360 locations include Laura Geller, StriVectin, Mineral Essence, Japonesque, Dr. Brandt Skincare, Lavera, Avaha, Zirh, Coty Fragrance and Juicy Couture Fragrance, company says. "Beauty 360 is the natural evolution of CVS/pharmacy's leadership within the beauty category," Mike Bloom, senior VP of merchandising, says. Second store is slated to open in Mission Viejo, Calif. in early December. Both locations will be adjacent to CVS/pharmacy stores, accessible via a breezeway or their own separate entrances, according to the release. Additional Beauty 360 pilot stores will launch in 2009

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Beauty 360 times 3

Brands Vincent Longo, Cargo, Jack Black, Anthony Logistics for Men, Mario Badescu, Bioelements, Philip B, LOLA, H2O+ and Neil George are newly available this month at CVS' Beauty 360 locations, including just-opened third store in Ridgefield, Conn. Beauty 360 provides consumers with a "prestige beauty shopping environment" directly next door to a CVS/pharmacy, accessible by breezeway. First and second incarnations of the retail concept launched in Washington, D.C. and Mission Viejo, Calif. (1"The Rose Sheet" Nov. 10, 2008, In Brief). "We look forward to the continued expansion of Beauty 360 in 2009 and remain committed to making prestige beauty more accessible to customers everywhere," says Mike Bloom, CVS/pharmacy senior VP of merchandising. Ribbon-cutting ceremony at Ridgefield store included VIP customer meet-and-greet with Ahava spokesperson Kristin Davis and celebrity makeup artist Vincent Longo




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