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Coty has Faith

This article was originally published in The Rose Sheet

Executive Summary

Coty signs five-time Grammy Award-winning singer Faith Hill - "known for her talent, elegance and engaging persona" - to develop and market her debut fragrance, according to Dec. 5 release. Yet unnamed fragrance will capture Hill's "natural beauty, warmth and strength," says company. According to Coty CEO Bernd Beetz, "Faith Hill defines all-American beauty. ... We are very excited about this fragrance collaboration and look forward to a long and fruitful partnership." Scent is tentatively slated to launch fall/winter 2009 in major retailers across U.S
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