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NAD Zeroes In On “Natural” Personal-Care Claims, Skin Supplements In 2009

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division is focusing more on "natural" personal-care advertising in 2009 and urging companies with complaints about a competitor's natural claims to take advantage of its services by filing challenges

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NAD Continues To Wear Consumer’s Shoes When Assessing ‘Natural’ Claims

Much has changed since the National Advertising Division reviewed Tom’s Of Maine’s Natural Mouthwash claims in 1998, referring at the time to the “small segment of consumers that have heightened concerns and expectations” regarding natural products. Despite the market’s explosion, “natural” remains undefined by regulators, and NAD continues to assess the truthfulness of claims on a case-by-case basis.

BeautyScoop Creator Touts Advantages Over Other Nutraceuticals, Topicals

Co-creator of nutraceutical BeautyScoop maintains that her product offers advantages over both competing skin-care ingestibles and topical peptide-based formulas for promoting skin health

BeautyScoop Creator Touts Advantages Over Other Nutraceuticals, Topicals

Co-creator of nutraceutical BeautyScoop maintains that her product offers advantages over both competing skin-care ingestibles and topical peptide-based formulas for promoting skin health

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