Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Revlon: Firm introduces Almay Pure Blends, a line of five natural cosmetics - liquid foundation, blush/bronzer, loose finishing powder, eyeshadow and lip gloss. All are over 95% natural and are free of fragrances, talc and parabens, Revlon notes in Feb. 2 release. Products contain an "exclusive complex of fruit and flower extracts," including lotus, orchid and acai to nourish and hydrate skin, the company says. Packaging is made of 44% post-consumer recycled material, on average. Launch is supported by a campaign featuring actress Leslie Bibb, the newest Almay brand ambassador. Bibb will be featured in the upcoming film, "Confessions of a Shopaholic." Revlon announced its intention to introduce natural makeup in November (1"The Rose Sheet" Nov. 10, 2008, p. 8)