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Urban Decay

This article was originally published in The Rose Sheet

Executive Summary

Castanea Partners will broaden the existing Urban Decay product line and expand it into new markets following its acquisition from The Falic Group, the private-equity firm reports March 30. Urban Decay, a line of premium color cosmetics known for its alternative spin on beauty, has more than 300 SKUs in specialty retailers such as Sephora and Ulta Beauty and in better department stores. Terms of the deal were not disclosed. Urban Decay General Manager Tim Warner, co-Founder and Executive Creative Director Wende Zomnir and worldwide retail director and international makeup artist Eric Jimenez will continue to serve the company in their respective roles. "As we continue to grow and add new channels of distribution, Castanea will help us build the infrastructure to meet that demand and realize exciting growth opportunities," Zomnir says. The Falic Group purchased Urban Decay from LVMH in 2002 (1"The Rose Sheet" May 12, 2003, p. 9)
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