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Iredale launches for a cause

This article was originally published in The Rose Sheet

Executive Summary

Sales of new Christina PureMoist LipColor and revived In The Pink PureGloss will benefit Living Beyond Breast Cancer, a non-profit organization dedicated to educating and empowering women affected by breast cancer, under continued partnership, Iredale Mineral Cosmetics says May 19. Named after actress and breast cancer survivor Christina Applegate, the new lipstick is "a universally flattering pink shade packaged in a bright pink tube," and the lipgloss "a translucent shimmering pink shade perfect for everyday wear," according to announcement. The products will retail for $19 apiece at fine spas and retail locations worldwide, as well as JaneIredaleDirect.com, with $2 of every purchase going to LBBC. A minimum donation of $25,000 will be made in 2009, the company notes. "It has always been my mission to provide women with a line of cosmetics that make them feel beautiful and enhance their health," says Jane Iredale, creator of The Skin Care Makeup line enriched with "highly sophisticated blend of minerals.
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