HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

P&G To Recover Eroding Market Share With Innovation Investment

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble plans to offset share losses in its beauty and grooming categories, among others, with an accelerated innovation program that will leverage the equity of its brands, according to President and CEO A.G. Lafley

You may also be interested in...



P&G Restages Oral-Care Items For 3D Whitening Results "After Just One Day"

Procter & Gamble is relaunching a selection of oral-care offerings from its Crest and Oral-B brands, grouping the products under the new 3D White umbrella for ready consumer recognition

P&G Restages Oral-Care Items For 3D Whitening Results "After Just One Day"

Procter & Gamble is relaunching a selection of oral-care offerings from its Crest and Oral-B brands, grouping the products under the new 3D White umbrella for ready consumer recognition

P&G Joins Olay, Dawn In Product That Attacks Dish Grease But Spares Hands

Procter & Gamble has brought together two brands from different product categories, recasting a Dawn dish soap to include the Olay name in an appeal to consumers concerned about the condition of their hands

Related Content

UsernamePublicRestriction

Register

RS016195

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel