U.S. Demand For Clothing With Cosmetic Benefits Unanswered, Brands Say
This article was originally published in The Rose Sheet
Executive SummaryU.S. consumers used to applying slimming or moisturizing creams underneath their clothes could have greater access to clothing that does the job for them, if such demand exists
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Pricing challenges, questions about efficacy and regulatory risks have hampered growth of cosmetotextiles, or clothing and home goods featuring fabrics infused with cosmetic ingredients. Skin-Eez Skincarewear continues working to build consumer awareness and seize upon growth opportunities, launching its namesake line in Target stores this month.