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Eucerin, bloggers gaze into skin's future

This article was originally published in The Rose Sheet

Executive Summary

Beiersdorf brand Eucerin drove home the effects of incidental sun exposure on skin with its "Time Machine" Aging Simulator, available to attendees of the July 24-25 BlogHer Conference in Chicago. Visitors to brand's booth were offered a glimpse into their skin's future with technology that animates the facial aging process based on lifestyle and intrinsic factors, emphasizing the importance of everyday skin protection, company says July 28. Eucerin offers Everyday Protection Body Lotion SPF 15 and Face Lotion SPF 30 to put off signs of skin damage. Its first appearance at the annual BlogHer event, Eucerin embraced opportunity to connect "with powerful online influencers in an exciting way," it says. Nicolas Maurer, VP-marketing at Beiersdorf, states: "More and more people are tapping into their online networks for health and beauty tips, and we are pleased to offer these influential community leaders a unique opportunity ... to truly see their skin in a new light.
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