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Lexli rallies against "Big Beauty"

This article was originally published in The Rose Sheet

Executive Summary

Skin-care company Lexli - "committed to truth-in-marketing and scientific-based product formulations" - urges consumers to "Break Up with Big Beauty" by entering its online contest and sharing their frustrations over "miracle" that fail to deliver, for the chance to win cash and Lexli products. Participants are directed to social networking site Facebook and/or YouTube and encouraged to "out" offending products by recounting their disappointing experiences, at some point using the phrase "Stop lying to my face" - a reference to the Fargo, N.D. firm's recently launched Web site (1"The Rose Sheet," Aug. 3, 2009). Grand prize of $2,500 and a Lexli Starter Kit will go to "entry that conveys the most realistic emotion." The contest runs through October 25
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