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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Depth: Petaluma, Calif., brand relies on sea botanicals of brown (Phaeophyta), green (Chlorophyta) and red (Rhodophyta) persuasion for "delivery of hydration and minerals to the skin [that] has never been so moisturizing." Depth formulas are 70 percent organic, company says, and come in four 100 percent natural aromatic blends - mangrove citrus, sea berry, ocean blossom and bay coconut. Brand's hair-care products, body washes and hand and body lotions retail for $9.99 apiece, while hand soaps cost $7.99 and shave creams $6.99 each. Husband and wife founders met in graduate school while studying to become marine biologists, according to DepthBody.com. A percentage of every Depth product sale is donated to Camp SEA Lab, a non-profit camp in Monterey Bay, Calif., aimed at cultivating a love and respect for the sea in underprivileged children

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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