HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Fragrance Foundation to "entice" consumers

This article was originally published in The Rose Sheet

Executive Summary

With late January launch of a new multimedia initiative, the Fragrance Foundation aims to foster more frequent fragrance use. Its "One Drop Changes Everything" campaign is designed with goal of increasing sales 2 percent to 5 percent among the 62 million consumers who already use fragrances. The campaign will feature the "iconic silhouette" of a fragrance atomizer with interchanging visuals and may include placement on billboards, buildings and social networking sites, as well as in traditional media. "In a declining retail environment, increasing sales by 2 to 5 percent would have a significant impact on the total category," says foundation President Rochelle Bloom. An interactive Web site, OneMightyDrop.com, will "bring the campaign to life"
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS016450

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel