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People In Brief

This article was originally published in The Rose Sheet

Executive Summary

Bare Escentuals adds to board: Mineral makeup company welcomes Michael R. Egeck to its board, bringing total number of directors to 10. Egeck comes to Bare Escentuals with extensive experience in lifestyle apparel marketing, most recently serving as president of VF Contemporary Brands and, before that, as president of VF Outdoor, a position in which he oversaw the merchandising, marketing and financial performance of The North Face, Reef, Vans and Jansport brands, according to Sept. 16 release. Egeck also has held management positions at Columbia Sportswear and Unionbay Sportswear. "His experience with developing and managing multiple retail brands will be an asset to our organization," says Bare Escentuals CEO Leslie Blodgett. The San Francisco-based company is being sued by shareholders who claim it made "false and misleading statements" regarding its sales performance that resulted in damages valued in the "hundreds of millions" of dollars (1"The Rose Sheet" Aug. 31, 2009, In Brief)
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