OPI colors Dell
This article was originally published in The Rose Sheet
Executive Summary
Shades of OPI's nail colors will soon adorn Dell laptop exteriors. The partnership between the two companies will add 26 OPI shades to the colors and artwork options in the Dell Design Studio, which allows buyers to personalize their laptop design. New colors including "Big Apple Red" and "Strawberry Margarita," as well as seasonal/holiday colors such as "Dear Santa" and "Smitten with Mittens," will be available next month for Dell Mini, Inspiron and Studio laptops. "Dell and OPI's offerings are a fresh collision of style and power, color and technology," says Dell's Rachna Bhasin, general manager of strategic partnerships. "You can match your nails to your e-mails!" says Suzi Weiss-Fischmann, OPI's executive vice president and artistic director