HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

OPI colors Dell

This article was originally published in The Rose Sheet

Executive Summary

Shades of OPI's nail colors will soon adorn Dell laptop exteriors. The partnership between the two companies will add 26 OPI shades to the colors and artwork options in the Dell Design Studio, which allows buyers to personalize their laptop design. New colors including "Big Apple Red" and "Strawberry Margarita," as well as seasonal/holiday colors such as "Dear Santa" and "Smitten with Mittens," will be available next month for Dell Mini, Inspiron and Studio laptops. "Dell and OPI's offerings are a fresh collision of style and power, color and technology," says Dell's Rachna Bhasin, general manager of strategic partnerships. "You can match your nails to your e-mails!" says Suzi Weiss-Fischmann, OPI's executive vice president and artistic director
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS016472

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel