Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Retailer resolves to re-introduce in the new year some of its most popular products from the 1980s. Called The Originals Collection, the "fresh, fruity" line of cleansers and moisturizers are reinterpretations of '80s classics with a "modern twist," company says. The 11-SKU line will include former best-selling favorites such as Fuzzy Peach Bath & Shower Gel, Banana Shampoo and Conditioner and Passion Fruit Facial Cleansing Gel. Products are being restored due to customer demand and will feature retro-packaging, according to release. Available online and in U.S. stores Jan. 11, the Originals will retail for $8.99 apiece, The Body Shop says
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says