Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Retailer resolves to re-introduce in the new year some of its most popular products from the 1980s. Called The Originals Collection, the "fresh, fruity" line of cleansers and moisturizers are reinterpretations of '80s classics with a "modern twist," company says. The 11-SKU line will include former best-selling favorites such as Fuzzy Peach Bath & Shower Gel, Banana Shampoo and Conditioner and Passion Fruit Facial Cleansing Gel. Products are being restored due to customer demand and will feature retro-packaging, according to release. Available online and in U.S. stores Jan. 11, the Originals will retail for $8.99 apiece, The Body Shop says