Garnier Nutritioniste signs new face
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal brand says model/actress Bridget Moynahan "embodies its vision of natural beauty" and is "the perfect canvas to showcase Garnier's UltraLift products," which target the anti-aging needs of women in their 30s and 40s. Print and TV campaigns featuring Moynahan will launch in July 2010, company says. Moynahan has graced the cover of Glamour, Vogue and other fashion magazines, enjoyed a recurring role on television series "Sex & the City" and appeared in such films as "Serendipity," "The Sum of All Fears" and "The Recruit." Currently she is shooting "Battle: Los Angeles" and will star in the 2010 film "Ramona and Beezus." Other Garnier spokesmodels include Sarah Jessica Parker, Bar Rafaeli and Alana de la Garza