Smaller-sized prestige fragrances sell, NPD says
This article was originally published in The Rose Sheet
Executive Summary
According to market researcher's new study, sales of prestige fragrances of less than an ounce grew 8% on a unit basis in 2009, compared with 2006. However, overall Valentine's Day sales of prestige fragrance sales in February have declined every year 2006, NPD says. Smaller sizes resonate with consumers, giving them a taste of a new product or favorite scent in a budget-friendly way, according to NPD Beauty Analyst Karen Grant. Growth in the under-1-oz. market came from new scents such as Harajuku Lovers Snow Bunnies,Polo Blue and Polo Black, as well as existing favorites Beautiful and Pleasures, NPD says