Executive Summary

"Preeminent [maker] of hemp-based body care" launches new Dare to be Bare shaving/skin care duo "just in time for bikini season." Touted as "the natural answer to shaving bumps and waxing irritation," Dare to be Bare consists of Shave Cream ($11 for 8 oz.) and Miracle Oil ($11 for 1 oz.), sold separately or together in a packaged combination set ($20). Shave Cream - available in company's Original unisex scent and in Skinny Dip, "a delightful concoction of cotton candy and vanilla" - softens hair and conditions skin with nourishing hemp seed oil and Argan oil, "protecting it from shave rashes and skin bumps," according to recent release. Miracle Oil is formulated with 100% natural oils such as tea tree and hemp oil, Chatsworth, Calif.-based Earthly Body says, claiming "women will find that the Miracle Oil soothes the bikini line and prevents itching as hair re-grows." Earthly Body notes online that hemp seed oil has "the highest concentration of essential fatty acids of any essential oil, as well as the perfect balance of omega-3 and omega-6 EFAs.