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Dove "Glee for All"

This article was originally published in The Rose Sheet

Executive Summary

Unilever hair- and skin-care brand signs actress Lea Michele, who plays the star female singer on hit Fox TV series "Glee." Michele was chosen because, in her Glee role, she experiences the types of stress hair must sometimes endure, having had to restyle her hair four times in one day "to film certain slushie attacks," Dove says. Michele will appear in a commercial performing an exclusive rendition of "My Favorite Things" from "The Sound of Music." A teaser featuring Michele and celebrity stylist Gretta Monahan will run May 25 on Fox during the season finale of "American Idol." Fans will be able to access the full version and enter to win Glee-themed prizes at 1DoveGleeForAll.com, and by attending a May 12 "Twitter party" they can submit questions to Michele and possibly win tickets to the sold-out "Glee Live!" tour, which Dove is sponsoring. New Dove formulas address damaged hair with Fiber Actives technology, the company says
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