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Beiersdorf Brands Appeal To Sensuality To Connect With U.S. Consumers

This article was originally published in The Rose Sheet

Executive Summary

Hamburg, Germany-based Beiersdorf is looking to strengthen its foothold in the U.S. with marketing campaigns aimed at building an emotional connection with consumers and tying skin care to overall health

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Beiersdorf Stays Skin-Care Course, Withdrawing From Cosmetics In Germany

Hamburg, Germany-based Beiersdorf AG has fleshed out its plan for focusing its business on skin care, meanwhile lowering its financial projections for 2010 and announcing it will pull out of the cosmetics segment in its home country.

Beiersdorf Stays Skin-Care Course, Withdrawing From Cosmetics In Germany

Hamburg, Germany-based Beiersdorf AG has fleshed out its plan for focusing its business on skin care, meanwhile lowering its financial projections for 2010 and announcing it will pull out of the cosmetics segment in its home country.

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Jane Lauder to manage Origins, Ojon: The Estee Lauder Companies announced that Jane Lauder has been promoted to global president, general manager of Origins and Ojon, effective July 1. She will be responsible for strategic direction, global development, management and growth of both brands and will continue to report to Lynne Greene, global president. "Jane's dynamic leadership skills, marketing creativity and financial acumen have been critical in growing the Origins brand and are important contributors to the company's success. She has led strategic innovation to redefine the brand's positioning in the natural and sustainable beauty brand landscape," says Greene. Lauder was "instrumental" in reasserting Origins as "Powered by Nature, Proven by Science," as well as in brand's launch in China and the introduction of GinZing eye cream, Starting Over moisturizer and Brighter by Nature skin tone correcting serum, firm says. Previously senior VP/general manager of Origins, Jane Lauder replaced father Ronald S. Lauder on the firm's board of directors last summer (1"The Rose Sheet" July 20, 2009, In Brief). Pierce named Aramis VP: Lauder appoints Kathleen Pierce vice president of global communications for its Aramis and Designer Fragrances division, which includes Aramis and Lab Series brands and licenses Tommy Hilfiger, Donna Karan, Michael Kors, Sean John and Coach fragrances. Pierce was previously communications consultant for the division and VP of global communications for BeautyBank, which houses brands American Beauty and Flirt!

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