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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Coty: Firm introduces limited editions of Marc Jacobs scents Daisy andLola. Daisy Marc Jacobs Pop Art Edition captures "the polish of uptown luxury and a relaxed downtown vibe" with a shiny red lacquered bottle featuring a white logo and black and gold daisies radiating from the cap. The 3.4-oz. fragrance will be available in August at department stores for $88. To celebrate Lola's first anniversary, a velvet edition featuring the original fragrance in a collectible bottle will launch in July at Bloomingdales and in August at specialty retailers at $68 for 1.7 oz. Designed by Jacobs, the violet-colored frosted glass bottle with soft colorful velvet flower petals "blooming" from the cap reflects his "sophistication mixed with a touch of mischief." Additionally, firm launches Vera Wang Anniversary, playing homage to the "classic Vera Wang bottle, redefining it with a touch of color and texture." The bottle is decorated with lavender petals - "revealing the lavender juice within" - and topped with a clear glass cap and platinum collar. Eau de parfum - 1.7 oz. for $72 or 3.4 oz. for $92 - and $25 shimmer rollerball will be available in department stores in September
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