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Inter Parfums to partner with Betsey Johnson

This article was originally published in The Rose Sheet

Executive Summary

New York-based firm has entered into a global agreement with fashion designer Betsey Johnson to design, manufacture and sell fragrance, color cosmetics and other personal-care products through Betsey Johnson stores, in addition to licensing products for sale at specialty stores, department stores and other retail outlets. Inter Parfums "envison[s] building an upscale fragrance and beauty enterprise around the qualities that have defined and redefined the Betsey Johnson label," President Andy Clarke states in July 9 release. First product launch is expected in August "with a new take on the designer's vintage fragrance," firm says
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