HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ole Henriksen: Los Angeles-based spa brand launches "revolutionary" truth is in the eyes peel. Formula represents ideal balance of "strong yet soft" for addressing dark circles in delicate under-eye skin. Active ingredients include micro algae, which "tightens skin immediately and strengthens its connective tissue" while protecting against damage due to oxidative stress, and rice bran protein, which strengthens tissue and improves circulation to reduce dark circles and puffiness, Ole Henriksen says. Meanwhile lactic and glycolic acid smooth the eye area by removing dead skin cells and boosting cell renewal, and "moisture regulator" saccharide isomerate cuts down on dryness and irritation. Finally, product contains vitamin C to brighten and tighten skin. In a consumer study, 93% of participants experienced improved hydration after one week of product use. After two weeks of use, more than 90% of respondents reported a more youthful appearance to the eye area, and more than 75% noticed their skin looking brighter, according to company's website, where product sells for $65 for 0.75 oz
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS017088

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel