Vichy looking out for menopausal skin
This article was originally published in The Rose Sheet
Executive Summary
Top skin concern reported by menopausal patients is dry skin, followed by wrinkles, according to 625 dermatologists surveyed by the L'Oreal brand during the American Academy of Dermatology Annual Meeting earlier this year. Reported by the brand in a Sept. 1 release, the findings underscore the relevance of such targeted lines as Vichy Neovadiol Gf, which launched in the U.S. in February to address the needs of women experiencing skin problems due to hormonal slowdown during menopause, company says. Neovadiol Gf, which includes a day formula for $48 and a night formula for $51, contains Pro-XylaneT, a densifying molecule to help skin visibly regain density and hydration, as well as Proteic Gf, a moth bean protein extract to stimulate growth factors at the dermis and epidermis levels, firm claims. Vichy also recently introduced Aqualia Thermal Eye Roll-On ($26.50 for 0.5 oz.), designed to treat dark circles and dehydration lines under eyes, and Aqualia Thermal Serum ($29.50 for 1.01 oz.), which contains a high concentration of Vichy thermal spa water and hyaluronic acid to boost skin hydration