Underwood named Olay ambassador
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble skin-care brand has named country crooner Carrie Underwood as its first-ever North American celebrity ambassador. "We are thrilled that someone as inspirational as Carrie has joined Olay," Joe Arcuri, vice president for North America, P&G Beauty, says in a Sept. 9 release. "Carrie epitomizes Olay's mission to challenge possibilities and encourage a new generation of women to learn about skin care and make a noticeable impact on their skin's appearance." Underwood has fond childhood memories of her mother using Olay Beauty Fluid and encouraging her and her sisters to take care of their skin. "I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable 1skin-care products that do what they promise," Underwood says. Olay is sponsoring Underwood's "Play On Tour" this fall with shows in cities throughout the U.S. and Canada from September to December 2010