HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Not Your Mother's: "A new, fun, creative hair-care line made for the cool girls," Not Your Mother's launches with six styling products offering salon-quality results at affordable prices, according to Sept. 15 release. Items include All Eyes On Me hairspray infused with lemongrass and orange flower, She's A Tease volumizing hairspray enriched with apple blossom and bamboo, Beat The Heat thermal shield spray featuring sunflower and vitamins A and E, and Beach Babe texturizing spray with Dead Sea salt and sea kelp. A frizz-control cream made with coconut and silk extracts and a curl-defining cream containing grape seed and jasmine - Smooth Moves and Kinky Moves, respectively - round out the line. Not Your Mother's products retail for $5.99 apiece in Walmart doors and more than 100 college bookstores, as well as online at NYMbrands.com. Company's goal is to establish a relationship with "sassy and savvy customers," it says, noting that additional products are in development for early 2011 launch

Related Content




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts