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This article was originally published in The Rose Sheet

Executive Summary

L'Oreal strategic marketing: Firm appoints Marc Menesguen head of L'Oreal's newly created Strategic Marketing department, "a result of the decision to anticipate worldwide evolutions in order to steer the group towards essential transformations in the areas of strategic watch, consumer understanding, marketing creativity, advertising creation, digital communication and distribution methods," according to Sept. 21 release. He joined L'Oreal in 1985 and served in management positions overseeing L'Oreal Paris in the U.K. and France, Lancome and L'Oreal Japan before being named managing director of firm's Luxury Products division in 2004, where he was integral in the post-acquisition integration of Yves Saint Laurent, among other accomplishments. Effective Jan. 1, 2011, Nicolas Hieronimus - credited with "creating the international L'Oreal Paris brand which he managed for nearly five years" - will replace Menesguen as managing director of luxury products, vacating his spot as managing director of professional products, which will be filled by An Verhulst-Santos. Verhulst-Santos is "a professional products expert," having spent her whole L'Oreal career in the sector in management roles across Europe, in Brazil and in the U.S., company notes

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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