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FTC Addresses Confusion Over Updated Endorsement Guides

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

One year after the Federal Trade Commission updated its "Guides Concerning the Use of Endorsements and Testimonials in Advertising," there is still confusion surrounding the changes and questions as to how they affect marketers, bloggers and product endorsers
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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