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Brynwood Partners Has Zest For Orphaned P&G Brand

This article was originally published in The Rose Sheet

Executive Summary

Private equity firm Brynwood Partners VI L.P. aims to revive the nearly six-decade-year-old Zest brand, acquired from Procter & Gamble.

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In Brief

Delegations at a recent meeting of the European Union Environmental Council urge the EC to ban microplastics in cosmetics and detergents; P&G sells brands, including Zest in regions outside of North America, to Unilever Plc. More news in brief.

High Ridge Adds White Rain To Growing Portfolio

Brynwood Partners’ High Ridge Brands aims to “revitalize” White Rain personal-care brand via “new and innovative value-oriented products” following its acquisition from Sun Products Corporation. White Rain joins a slew of personal-care brands the firm has picked up over the last 18 months.

Brynwood Plans Alberto VO5 Revival Following Spin-Off From Unilever

Private equity firm Brynwood Partners VI L.P. plans to “refreshen” the Alberto VO5 and Rave brands following its purchase of the hair-care collections from Unilever, according to Managing Partner Dario Margve.

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