New Anti-Aging Line Maximizes Antioxidant Potency For Radical Results
This article was originally published in The Rose Sheet
While antioxidant oomph is a common boast among marketers of anti-aging skin-care lines, sometimes the potency of even the most expensive product is sacrificed when those antioxidants are mixed with an emollient or cream base.
You may also be interested in...
The anti-aging trend is sweeping into new demographics and product categories that represent fresh opportunities for personal-care firms, according to Amy Ziegler, global personal-care analyst at Mintel International.
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.