Brynwood Plans Alberto VO5 Revival Following Spin-Off From Unilever
This article was originally published in The Rose Sheet
Executive SummaryPrivate equity firm Brynwood Partners VI L.P. plans to “refreshen” the Alberto VO5 and Rave brands following its purchase of the hair-care collections from Unilever, according to Managing Partner Dario Margve.
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Brynwood Partners’ High Ridge Brands aims to “revitalize” White Rain personal-care brand via “new and innovative value-oriented products” following its acquisition from Sun Products Corporation. White Rain joins a slew of personal-care brands the firm has picked up over the last 18 months.
High Ridge Brands, which picked up the Alberto VO5 and Rave brands from Unilever last summer, aims to reinvigorate another “lower-middle-market” brand – the Coast cleansing franchise – purchased from Henkel subsidiary The Dial Corporation.