HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Brynwood Plans Alberto VO5 Revival Following Spin-Off From Unilever

This article was originally published in The Rose Sheet

Executive Summary

Private equity firm Brynwood Partners VI L.P. plans to “refreshen” the Alberto VO5 and Rave brands following its purchase of the hair-care collections from Unilever, according to Managing Partner Dario Margve.

You may also be interested in...



In Brief: MAC's Miley Ad Ruffles Feathers; Cosmetic 'Scienceploitation'; More

Scandalized Londoners take complaints about a MAC VIVA glam ad, featuring Miley Cyrus, to the Advertising Standards Authority; High Ridge Brands grows its hair-care portfolio with the acquisition of Salon Grafix; the American Society for Aesthetic Plastic Surgery says patients must be educated about stem cell-based cosmetic claims. More news in brief.

High Ridge Adds White Rain To Growing Portfolio

Brynwood Partners’ High Ridge Brands aims to “revitalize” White Rain personal-care brand via “new and innovative value-oriented products” following its acquisition from Sun Products Corporation. White Rain joins a slew of personal-care brands the firm has picked up over the last 18 months.

Revival Planned For “Eye-Opening” Coast Soap Brand

High Ridge Brands, which picked up the Alberto VO5 and Rave brands from Unilever last summer, aims to reinvigorate another “lower-middle-market” brand – the Coast cleansing franchise – purchased from Henkel subsidiary The Dial Corporation.

Related Content

UsernamePublicRestriction

Register

RS017723

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel