Skin Allergy Apps Help Consumers Choose “Safe” Personal Care Products
This article was originally published in The Rose Sheet
For the more than 8.4 million consumers in America with skin allergies, shopping for personal-care products can involve plodding through long lists of ingredients in fine print before making a purchase.
You may also be interested in...
Smartphones can do a lot of things, but curing acne is likely not one of them.
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.