Brands Settle With CEH, Will Make “Organic” Products COPA-Compliant
This article was originally published in The Rose Sheet
Products manufactured after March 31, 2012 under the Kiss My Face, derma e and Head Organics brands, plus eight others, must either contain a greater concentration of organic content or be labeled differently under settlements with the Center for Environmental Health, which is on a mission to ensure that California organic law is observed
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Colgate's Tom's of Maine and Hello Products separately agree to revise "natural" labeling and marketing for toothpastes containing sodium lauryl sulfate and xylitol to settle lawsuits alleging deception. Mary Kay also faces a class action for its Obsessively Natural Kids 100% Natural Toothpaste.
Separately, Colgate's Tom's of Maine unit and Hello Products both have agreed to revise "natural" labeling and marketing for toothpastes containing sodium lauryl sulfate and xylitol in order to settle lawsuits alleging deception and unfair business practices. Now Kiss My Face faces a consumer class action for its Obsessively Natural Kids 100% Natural Toothpaste, which the plaintiff says contains a non-natural ingredient: glycerin.
If approved, a class-action settlement between consumers and Vogue International will require the firm to elevate the organic content in its Organix brand or rename the line and stop characterizing it as organic in marketing. Qualifying purchasers of Organix products will be eligible for compensation under the proposed deal, according to a memorandum filed in California district court.