NAD Not Comfortable With Merck’s “100%” Protective Claim For Coppertone Items
This article was originally published in The Rose Sheet
Executive Summary
Merck Consumer Care should discontinue its claim that Coppertone sunscreens offer protection against “the most damaging rays across 100% of the UVA/UVB spectrum,” notwithstanding the firm’s disclaimer that the “amount of protection varies across the spectrum,” according to the National Advertising Division.