IFRA Holds Exhibition To Educate Parliament On Fragrance, Trade Secrets
This article was originally published in The Rose Sheet
At the European Parliament’s meeting in Brussels, Belgium Jan. 31-Feb. 2, IFRA engaged policymakers with fragrance samples tied to events and cultural phenomena in recent European history. The trade association also shared one of the scents’ recipes in full to demonstrate how complex fragrances are and to make a point about ingredient disclosure.
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The International Fragrance Association steps up its PR with a pair of videos designed to educate consumers about perfumery and the importance of preserving trade secrets.