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Van Tibolli’s The Best Targets Blowout Market With “Safe” Straightening

This article was originally published in The Rose Sheet

Executive Summary

Van Tibolli Beauty hopes its GKHair The Best treatment will fill a void in the professional hair-smoothing market for formaldehyde-free and methylene-glycol-free systems. The Best features protein-based blend Juvexin, which helps to control frizz or straighten hair by reducing stiffness and causing hair to lose its natural curl.

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