NAD Case Outcome Strikes Nerve For Both Advertiser, Challenger
This article was originally published in The Rose Sheet
Perpetuating drama in the oral-care sector, Colgate-Palmolive is appealing a National Advertising Division ruling regarding advertising claims for its Sensitive Pro-Relief toothpaste and the validity of its supporting comparison studies. Challenger GlaxoSmithKline isn’t entirely satisfied with the decision either.
You may also be interested in...
The advertising watchdog group’s appeals board confirms an earlier ruling that certain superiority claims made for a Colgate toothpaste product are not properly supported.
Colgate seeks regulatory approval for a version of its Colgate Sensitive Multi-Protection toothpaste in a formulation it already markets internationally. The request made in a citizen petition comes after Colgate’s plan to expand its U.S. toothpaste business failed when FDA did not give approval for Sensitive Pro-Relief with arginine.