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Dior Facebook Site “Tells Story,” Tops List In Social Media Report

This article was originally published in The Rose Sheet

Executive Summary

Dior, Dove and MAC Cosmetics are among the most successful beauty brands on Facebook, according to a report by Socialbakers, a company that monitors social media sites. With 7.8 million Facebook fans, Dior is successful because it tells a story rather than just pushing products, according to Socialbakers. The report highlights four other drivers of successful social-media marketing.

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