Shiseido “Fortifies” Latin America Position With Entry To Argentina, Brazil
This article was originally published in The Rose Sheet
Executive Summary
Shiseido will employ strategies effective in the U.S. and European prestige markets as it launches its namesake brand in Argentina and Brazil, a move intended to help the Japanese firm “fortify” its position in Latin America, company announced. Firm released full-year results April 27, reporting net sales advanced 1.7% to ¥682.4 billion ($8.54 billion).