Clinique, Dove Named “Top Risers” In BrandZ Report
This article was originally published in The Rose Sheet
Executive Summary
More than half of the top 100 global brands identified in Millward Brown’s “BrandZ” report lost value this year compared with the prior year, a trend of magnitude not seen since “the depths of the 2009 global recession,” firm says. Nevertheless, “brand power” has not diminished, and there were some standout successes, including the Estee Lauder Companies’ Clinique and Unilever’s Dove.