Drug Firm Boasts “World’s Strongest Antioxidant”; Beauty Partner Wanted
This article was originally published in The Rose Sheet
Firms including Estee Lauder Companies, Inc., L'Oreal and AmorePacific Group Inc. have shown interest in Antipodean’s “next generation CoQ10,” according to the development-phase pharmaceutical company.
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Elizabeth Arden is making its foray into the cosmeceutical skin care market through an exclusive co-marketing agreement with Prevage manufacturer Allergan
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.