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Soldiering Through Scrutiny, Nu Skin Launches Growth Plan For China

This article was originally published in The Rose Sheet

Executive Summary

Nu Skin aims to achieve “higher levels of penetration” in China by expanding its direct-selling platform to additional provinces and tripling the number of stores and sales centers it operates by 2017. Meanwhile, short-seller Citron Research directs FDA and FTC to advertising for Nu Skin’s ageLOC line, which it asserts is rife with “unsubstantiated medical claims.”

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