HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Ad For Diorshow Is A No-Go; ASA Not Warming To Photoshopping

This article was originally published in The Rose Sheet

Executive Summary

U.K.’s Advertising Standards Authority advises LVMH Moët Hennessy-Louis Vuitton’s Parfums Christian Dior division to discontinue running an ad for Diorshow mascara that features actress Natalie Portman’s digitally enhanced eyelashes. ASA has warned industry in guidance about taking such liberties post-production that could inflate consumer expectations for product performance.

Advertisement

Related Content

L’Oreal Win In UK Ad Forum May Be Best Promotion For Maybelline Mascara
ASA Chides Nivea For Retouching Mature Skin In Vital Ad
ASA, Transformulas Don’t See Eye To Eye On Anti-Aging Gel Claims
NAD: Photoshopping Okay, But Not When Demonstrating Product Benefits
NAD’s Patience For Photoshopping In Beauty Ads May Be Wearing Thin
U.K. Ad Regulator Tackles Issue Of Misleading “Touch-Ups” In Beauty Ads

Topics

Related Companies

Advertisement
UsernamePublicRestriction

Register

RS018337

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel