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Ad For Diorshow Is A No-Go; ASA Not Warming To Photoshopping

This article was originally published in The Rose Sheet

Executive Summary

U.K.’s Advertising Standards Authority advises LVMH Moët Hennessy-Louis Vuitton’s Parfums Christian Dior division to discontinue running an ad for Diorshow mascara that features actress Natalie Portman’s digitally enhanced eyelashes. ASA has warned industry in guidance about taking such liberties post-production that could inflate consumer expectations for product performance.

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