U.K. Ad Authority Finds Dead Sea Marketer Deadbeat, Refers To CAP
This article was originally published in The Rose Sheet
The U.K.’s self-regulatory advertising group finds ads for DS Marketing Ltd.’s Dead Sea Kit and Collagenta misleading both in its anti-wrinkle claims and because it obscured the nature of continuous billing charges. The marketer, which did not respond to ASA, has been referred to the Committee of Advertising Practice.