Church & Dwight Claims Marketplace Advantage With Value Pricing
This article was originally published in The Rose Sheet
Church & Dwight credits its recession-resistant portfolio, innovation, increased marketing and expanded distribution with continued growth despite reduced consumer spending. CEO James Craigie cautions competitor P&G against a price war, suggesting that it will match its competitor’s moves, whereby “nobody wins.”
You may also be interested in...
Oral-care giants unveil new toothbrushes under their Colgate Optic White and Oral-B brands that provide, respectively, convenient built-in whitening and Bluetooth-enabled connectivity to a mobile app to guide and improve brushing sessions. Colgate’s brush retails for around $13, while P&G’s will be priced above $200.
Procter & Gamble reorganizes into four industry-based units, with the goal of getting closer to consumers and becoming more agile, CEO Lafley says. Each unit leader and two other executives now have direct lines of communication to Lafley and could be positioned to take over the helm.
CFO Jon Moeller says product launches will make “obsolete our existing categories and transform them in ways that create competitive advantage” for the firm. Activist investor Bill Ackman, however, says P&G is “vastly under-earning relative to its intrinsic earnings power.”