Aveeno Faces Class Actions Over “Naturals” Claims
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson’s Aveeno brand is the focus of two pending class-action suits filed in Connecticut and New York that call into question claims for the brand’s Natural Protection sunscreens and Active Naturals personal-care line, respectively. Both complaints allege the brand liberally uses the term “natural” for its products when they contain a number of synthetic ingredients.