This article was originally published in The Rose Sheet
L’Oreal considers travel retail a “sixth continent” in terms of consumer reach and creates a new division to better serve the segment; firm separately announces it will shutter its mail-order division. More news in brief.
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Travelers in Asia and the Americas will have the opportunity to purchase Vichy, La-Roche Posay and Kerastase products through L’Oreal DermaCenters and Kerastase Hair Studios within the coming months, the firm announces. In 2013, L’Oreal captured 21.3% of beauty sales in the $60 billion global travel-retail market.