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Splitting Hairs: NAD Razor Case Disputes Moisturization, “Less Dryness”

This article was originally published in The Rose Sheet

Executive Summary

P&G’s Gillette brand holds that moisturization claims in advertising for its Venus & Olay women’s razor are tied to clinical testing showing comparatively “less dryness” in users’ legs over time. NAD sides with challenger Energizer/Schick, asserting that there is a difference between moisturization and dryness prevention.

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