B’IOTA Case Offers NAD Perspective On Hair-Loss Study, Density Claims
This article was originally published in The Rose Sheet
Executive Summary
The National Advertising Division recommends that B’IOTA International modify or discontinue certain claims for its B’IOTA BOTANICALS shampoo and serum for thinning and damaged hair. However, contrary to challenger Lifes2Good’s assertions, the advertiser’s supporting clinical study generally was “reliable and well-conducted,” NAD concludes.