Health, Natural Claims Can Be Liabilities In Cosmetics Sector – Attorneys
This article was originally published in The Rose Sheet
“For the first time you’re seeing personal-care products moving into benefits that really are more about diseases and health conditions,” Jill Bollettieri, assistant general counsel at General Mills, suggested at the Association of National Advertisers’ Advertising Law and Public Policy Conference. Claims for such products, along with natural claims, have their advantages, but firms must exercise caution, attorneys say.
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